The Interview Series, Flavor Trends, Survey Results and Developing New Custom Flavors
2022 at Flavor Waves was a year we won't forget! It brought many BIG developments and BOLD flavors. From the launch of our Interview Blog Series, to the results of our Coffee & Tea Flavor Trends Survey with Q&A. We're recapping some of the best things we did and learned this year!
The Trend Report
Each spring Flavor Waves does extensive research to bring you the leading Coffee & Tea flavors for the upcoming year. This year we incorporated the results of our survey conducted with Q&A research to bring you consumer insights in addition to leading trending flavors in the restaurant and grocery store categories.
This year we broke these top ranking trending flavors into four categories: Bold, Tropical & Citrus, Global and Comfort. If you missed the results from this trend report you can find them below!
We are already working to bring you the upcoming 2023 Flavor Waves Trend Report. Make sure to subscribe to our blog so you do not miss out on these educational and trending flavor results.
The Interview Series
In March of 2022, Flavor Waves launched our Interview Blog Series. Over the course of the year we were able to personally interview seven experts in the Coffee, Tea and Kombucha industries.
This series meant so much to us to be able to share the stories of these industry leaders, many of them being family owned businesses that our founder, Mike Abrams, has met throughout his 30+ years in this industry.
We hope you enjoyed these stories as much as we did! Our future plans are to bring you more educational and personal interviews in the years to come, always building more mutual, networking opportunities in our wonderful world of the coffee and tea trades.
If you missed any of these interviews you can always find them on our blog!
The Coffee & Tea Consumer Survey
In 2016, Flavor Waves partnered with Q & A Research to conduct a study to learn about the ever changing trends in consumer flavored coffee preferences. This study was conducted again in 2018, 2020 and 2022. As we learned more each time we conduct this survey we grew to include preferences among tea drinking consumers.
Flavor Waves was interested in conducting the study in 2022 to measure any changes in consumer preferences and behaviors. The main objective of the research was to understand coffee and tea usage and preferences, as well as seasonal flavor trends.
More specifically, this research aimed to identify: Most appealing flavors, Flavored coffee/tea drinking behaviors, Flavored coffee/tea purchasing tendencies, Knowledge of artificial ingredients in flavored coffee/tea, Cold-brewing trends for coffee and Interest in Kombucha.
Check out our blog to see detailed results from this survey. We wrote the following blog posts specifically on what we learned from coffee, tea and kombucha consumers.
Build Your Own Custom Flavors
Let our professional team at Flavor Waves help you create and build some amazing custom flavors that are sure to stand out in 2022 for your consumers and your unique brand. Give us a call at 888-968-2783 or contact our customer service team HERE.
