The Kombucha Trending Flavors for 2022 are here!
In 2016, Flavor Waves partnered with Q & A Research to conduct a study to learn about the ever-changing trends in consumer flavored coffee preferences. This study was conducted again in 2018 and 2020, growing to include preferences among kombucha drinking consumers.
The most wonderful fact about all these trends, and survey studies, is that we have already gone through the screening process of first identifying true flavored coffee and flavored tea consumers. Thus, the trend information is even more accurate and not extrapolated based on estimates of a percentage of flavored coffee or flavored tea sales vs. total coffee and tea sales.
Flavor Waves was interested in conducting the study in 2022 to measure any changes in consumer preferences and behaviors. The main objective of the research was to understand coffee and tea usage and preferences, as well as seasonal flavor trends.
More specifically, this research aimed to identify: Most appealing flavors, Flavored coffee/tea drinking behaviors, Flavored coffee/tea purchasing tendencies, Knowledge of artificial ingredients in flavored coffee/tea, Cold-brewing trends for coffee and to gauge the overall Interest in Kombucha.
Kombucha Flavors of Interest: Year Round
When asked what Kombucha flavors consumers preferred year round, the top mentions were Lemon, Ginger and Peach. You can view the full list of popular kombucha flavors ranked by consumers below.
Top Kombucha Flavors Consumed Year Round
Tea Drinkers and Kombucha
Based on our survey, consumers who enjoy flavored tea are likely to purchase kombucha in the future. Twenty eight percent (28%) of tea drinkers showed interest in purchasing kombucha and 30% of tea drinkers said that they have purchased it in the past.
The global kombucha market size stood at USD 1.84 billion in 2019 and is projected to reach USD 10.45 billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 23.2% during the forecast period. (FortuneBusinessInsights.com)
The increasing consumption of fermented tea beverages amid the Covid-19 pandemic is leading to flavor growth in the kombucha industry.
Interested in sampling new kombucha flavors? Reach out to our flavor specialists today.
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Build Your Own Custom Flavors
Let our professional team at Flavor Waves help you create and build some amazing custom flavors that are sure to stand out in 2022 for your consumers and your unique brand. Give us a call at 888-968-2783 or contact our customer service team HERE.