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Flavor Waves Survey Results - Top Consumer Ranked Coffee Flavors for 2022

Updated: Jun 30, 2022

The Flavor Waves biennial Coffee & Tea Flavor Study report is here! We are excited to share with you a sneak peek at the findings of this detailed report.


The most wonderful fact about all these trends, and survey studies, is that we have already gone through the screening process of first identifying true flavored coffee and flavored tea consumers. Thus, the trend information is even more accurate and not extrapolated based on estimates of a percentage of flavored coffee or flavored tea sales vs. total coffee and tea sales.


In 2016, Flavor Waves partnered with Q & A Research to conduct a study to learn about the ever changing trends in consumer flavored coffee preferences. This study was conducted again in 2018 and 2020 growing to include preferences among tea drinking consumers.


Flavor Waves was interested in conducting the study in 2022 to measure any changes in consumer preferences and behaviors. The main objective of the research was to understand coffee and tea usage and preferences, as well as seasonal flavor trends.


More specifically, this research aimed to identify: Most appealing flavors, Flavored coffee/tea drinking behaviors, Flavored coffee/tea purchasing tendencies, Knowledge of artificial ingredients in flavored coffee/tea, Cold-brewing trends for coffee and Interest in Kombucha.



Today we are sharing with you the top Coffee flavors year round, seasonally and the top Cold Brew Coffee flavors for 2022.


Hot Coffee Flavors of Interest


When asked what flavors of coffee beverages consumers prefer year round, the top mentions were Vanilla and Hazelnut.


• Hazelnut was easily the most appealing flavor selected by flavored coffee respondents with 52% ranking it in their top 5. Other flavors were moderately appealing to between 10% and 30% of flavored coffee drinkers.


Top Hot Coffee Flavors Consumed Year Round

Vanilla/French Vanilla

Hazelnut


As we move into the fall season, here are the top ranking Seasonal Flavors for you to keep in mind when placing orders for the upcoming season.





Top Ranked Cold Brew Coffee Flavor


After an increase in coffee drinkers who have bought cold-brewed coffee to prepare at home in 2020, numbers dropped back to levels consistent with 2018. The likelihood of all flavored coffee drinkers buying cold-brewed ready-to-drink coffee in the future is mixed with about half indicating they would be likely to purchase, and the most appealing flavor to purchase is Vanilla.


Top Flavor of Ready-to-Drink Cold-Brewed Coffee

French Vanilla





Coffee Flavors Most Likely to Purchase


The following flavors are ranked as top 5 most likely to purchase for all coffee beverages (hot and cold):


Hazelnut

Swiss/Belgian Milk Chocolate

Pumpkin Pie

Chocolate

Sweet Cinnamon Roll

Additionally, Butter Toffee ranked highly with consumers


Last year’s top flavors were French Vanilla, Vanilla, English Caramel and Chocolate Mocha. Additionally, Caramel Cream and Vanilla Nut have also ranked highly in the past.




Flavored Coffee Consumption


With little difference from past years, flavored coffee drinkers consume roughly 7 cups of flavored coffee per week, mostly in the morning, and typically drink it hot.


Number of Cups Consumed at Home in Average Week:

7 cups





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Build Your Own Custom Flavors


Let our professional team at Flavor Waves help you create and build some amazing custom flavors that are sure to stand out in 2022 for your consumers and your unique brand. Give us a call at 888-968-2783 or contact our customer service team HERE.






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