About Us

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Mike Abrams 

Flavor Waves was founded in 1996 by Mike Abrams.

Mike received a Food Technology degree from The Ohio State University. His first taste of the food and drink industry came in 1988 working in the San Francisco, California office of Melchers Flavors of America, the first pioneering firm in the gourmet flavored coffee and tea market. As the Vice President of Sales and Marketing responsible for all North American flavor sales, he called upon specialty coffee roasters and tea blending companies helping them to develop unique flavor profiles for their products. Sales increased dramatically during his tenure.

In 1991, Mike launched a successful food product development program, offered for academic credit at Oregon State University’s College of Food Science. He also helped create a member survey for the Specialty Coffee Association of America which defined trends in manufacturing, marketing and consumer demographics. Since that time, he has been a member of various trade associations, has led seminars and workshops for industry groups, and is profiled and quoted as a source in many trade publications.

Mike established Flavor Waves, Inc. in October 1996. Boasting an abundance of enthusiasm and equipped with invaluable contacts made over the years, he set off with one main goal in mind. To create the best food and beverage flavoring company on the planet. Mike served on the board of directors of the famous Pacific Coast Coffee Association (established 1932) and was President in 2004. He also holds a coffee Q Grading Certificate, and keeps it current.

Today, Flavor Waves has built a solid reputation based on our quality products and excellent customer service. Our customers need trust, peak taste, and timely, friendly service - the Flavor Waves team consistently delivers.

Mike’s flavor wheels are always spinning to accentuate flavors. And, when flavors are not driving him, his passion for Maui does - where he grows and processes his own Arabica, coffee at home and windsurfs when possible.

Favorite Coffee Flavor 

Carmel Coconut Macadamia Nut 

Favorite Tea Flavor 

Peach Mango 

Meet The Team

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Tina Zivkovic 

  • Carlsbad, CA

  • I love to travel, cook, and most of all spend time with my family and friends.  I have been with Flavor Waves for 13 years. 

  • Favorite tea flavor: Chai

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Taja Odom

  • California 

  • Technical support 

  • I have worked for Flavor Waves for 8 years. I love the outdoors and spending time with family and friends.

  • Favorite coffee flavor: Chocolate Mint

  • Favorite tea flavor: Passionfuit

  • Donna Hiatt

  • Menifee, CA

  • Customer Service

  • Customer Service Representative

  • I love gardening and hiking in the mountains

  • Favorite coffee flavor:  Mocha

  • Favorite tea flavor:  Jasmine

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Mui Sullivan

  • San Marcos, CA

  • Accounting

  • I love to watch British mystery shows

  • Favorite Coffee Flavor: Salted Caramel

  • Favorite Tea Flavor: Peach Mango 

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Triny Finsterbusch

  • San Diego, CA

  • Technical support 

  • I used to be a professional mime

and taught drama for 6 years.

  • My favorite tea flavors are Organic mint and Passionfruit.

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Elise Sanchez

  • Temecula, CA

  • Marketing & Social Media

  • I enjoy windsurfing, making candles and spending time with family, especially in Hawai'i!

  • Favorite coffee flavor: Coconut 

  • Favorite tea flavor: Strawberry Guava

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Flavor Waves is dedicated to giving back. Through service, donations and even teaching windsurfing to underprivileged children. Join us in this effort to not only make the world a tastier place, but a better one. 

Featured Non-Profit: UpSpring.org

 

In 2019, Flavor Waves partnered with UpSpring.org to make a young girls dream come true by learning to windsurf  with local kids in La Ventana, Mexico.

 

Language is no barrier for sharing the stoke of windsurfing with kids everywhere! 

Giving Back is Who We Are