Where it all started
Flavor Waves was founded in 1996 by Mike Abrams
Mike received a Food Technology degree from The Ohio State University. His first taste of the food and drink industry came in 1988 working in the San Francisco, California office of Melchers Flavors of America, the first pioneering firm in the gourmet flavored coffee and tea market. As the Vice President of Sales and Marketing responsible for all North American flavor sales, he called upon specialty coffee roasters and tea blending companies helping them to develop unique flavor profiles for their products. Sales increased dramatically during his tenure.
In 1991, Mike launched a successful food product development program, offered for academic credit at Oregon State University’s College of Food Science. He also helped create a member survey for the Specialty Coffee Association of America which defined trends in manufacturing, marketing and consumer demographics. Since that time, he has been a member of various trade associations, has led seminars and workshops for industry groups, and is profiled and quoted as a source in many trade publications.
Mike established Flavor Waves, Inc. in October 1996. Boasting an abundance of enthusiasm and equipped with invaluable contacts made over the years, he set off with one main goal in mind. To create the best food and beverage flavoring company on the planet. Mike served on the board of directors of the famous Pacific Coast Coffee Association (established 1932) and was President in 2004. He also holds a coffee Q Grading Certificate, and keeps it current.
Today, Flavor Waves has built a solid reputation based on our quality products and excellent customer service. Our customers need trust, peak taste, and timely, friendly service - the Flavor Waves team consistently delivers.
Mike’s flavor wheels are always spinning to accentuate flavors. And, when flavors are not driving him, his passion for Maui does - where he grows and processes his own Arabica, coffee at home and windsurfs when possible.
Favorite Coffee Flavor
Carmel Coconut Macadamia Nut
Favorite Tea Flavor
Meet The Team
I love to travel, cook, and most of all spend time with my family and friends. I have been with Flavor Waves for 13 years.
Favorite tea flavor: Chai
I have worked for Flavor Waves for 8 years. I love the outdoors and spending time with family and friends.
Favorite coffee flavor: Chocolate Mint
Favorite tea flavor: Passionfuit
I love gardening and enjoy hiking in the mountains. I've been with Flavor Waves since October 2017.
Favorite Tea: Green Tea
I love to be out in nature, travel, garden, cook and spend time with family & friends. I have been with Flavor Waves for 15 years.
Favorite Flavored Coffee:
Favorite Specialty Coffee:
Favorite Tea - Coconut Rooibos
I enjoy windsurfing, making candles and spending time with family, especially in Hawai'i!
Favorite coffee flavor: Coconut
Favorite tea flavor: Strawberry Guava
Flavor Waves is dedicated to giving back. Through service, donations and even teaching windsurfing to underprivileged children. Join us in this effort to not only make the world a tastier place, but a better one.
Featured Non-Profit: UpSpring.org
In 2019, Flavor Waves partnered with UpSpring.org to make a young girls dream come true by learning to windsurf with local kids in La Ventana, Mexico.
Language is no barrier for sharing the stoke of windsurfing with kids everywhere!