Kombucha Market Growth & Popular Flavors

Updated: Mar 17

Kombucha has become the most popular fermented and immunity boosting beverage on the market. This lightly effervescent tea is probiotic-rich, contains live bacteria and yeast that benefits your digestive system, rids your body of toxins, strengthens the immune system and boosts energy. It contains polyphenols that act as powerful antioxidants to keep your body healthy.


Flavored Kombucha makes up more than half of its marketplace. Flavor Waves provides custom and high quality flavors for many industries and applications, including kombucha. Today we are sharing with you five flavors growing in popularity in the kombucha market.




The global kombucha market size stood at USD 1.84 billion in 2019 and is projected to reach USD 10.45 billion by 2027, exhibiting a CAGR of 23.2% during the forecast period. (FortuneBusinessInsights.com)


The increasing consumption of fermented tea beverages amid Covid-19 pandemic is leading to flavor growth in the kombucha industry.


Consumption of kombucha aids in immune system support due to its antioxidant and anti-inflammatory properties, according to a study by the National Center for Biotechnology Information in 2020. Many probiotic drink manufacturers have increased their production to fulfill customer’s demand for immunity boosting beverages amid the pandemic.


Flavored kombucha accounts for more than 50% of the kombucha market space with new and interesting flavors leading to increased exposure and sales. At Flavor Waves, we took a look into five popular and rising kombucha flavors for you to consider adding to your lineup this year!


#1: Ginger (Peach, Lemon, Pineapple)


Ginger has been a leading kombucha flavor since the arrival of flavored kombucha. Pairing the fresh kick of ginger with a sweet fruit or citrus flavor is both innovative and creative. The sweetness balances out the bold spice of ginger.


Other creative and tasty variations of this popular flavor spotted in the kombucha market space include: Pineapple Peach, Ginger Lemonade, Ginger Lemon, Ginger Lime and Ginger Berry.

#2: Passionfruit


It's nearly impossible to stroll down the kombucha aisle and not see a variety of passionfruit options. This trending flavor has captured the hearts and taste buds of millions and is continuing to grow in popularity. Once viewed as exotic and experimental, passionfruit is now becoming a mainstream flavor and gaining a foothold among consumers.


Passionfruit was named Monin’s 2022 Flavor of the Year because of its versatility, vibrant color, sweet and tart flavors and its relaxing and tropical properties.


#3: Orange


Orange is popping up all over the kombucha scene in many different variations. This classic and refreshing juicy citrus taste pairs well with a wide range of flavors.


Orange is making an appearance in some of the biggest names in kombucha including Nova's popular flavor Orange Brunch as well as Humm's Blood Orange.


#4: Lavender


Lavender's earthy and botanical flavors make for a great kombucha pairing to achieve an all around healthful elixir. Lavender has many health benefits, including relaxation, easing of insomnia, reduces headaches and relieves indigestion. It has a calming taste and is drinkable year round.


Spotted in the market: The Bu Kombucha's Lavender and GT's Lavender Love


#5: Pumpkin Spice


The adoption of seasonal flavors into kombuchas shows that these probiotic-rich beverages are not just novelty products. A seasonal selection of these beverages is growing with each passing season and consumers are now seeking out more diverse flavors of the standard kombucha.


As we have seen here at Flavor Waves year after year, Pumpkin Spice continues to be a top selling flavor in the fall season. This is a great time to add Pumpkin Spice to your fall kombucha collection in 2022.



Build Your Own Custom Flavors


Let our professional team at Flavor Waves help you create and build some amazing custom flavors that are sure to stand out in 2022 for your consumers and your unique brand. Give us a call at 888-968-2783 or contact our customer service team HERE.


"Proudly celebrating our 25th year of making the world a tastier place" Flavor Waves




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