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5 Reasons to Create Custom Flavors for your Coffee or Tea Brand

Updated: Feb 12, 2021

Flavor Waves is a #custom #flavor house, we work with you from start to finish to create your unique one of a kind coffee or tea #flavoring. Why are custom flavors so important for your brand? Take a look at our top 5 Reasons to Create a Custom Flavor for your #Coffee or #Tea brand!

#FlavorWaves has a 25 year background in creating #custom #flavors, and a knack for seeing new flavor #trends. Based on our rich history we'd love to share with you our top 5 reasons why companies with their own custom coffee and tea flavorings are so successful.

"I'll have a large hazelnut coffee with soy milk, one packet of raw sugar and add a touch of agave"

1. Customization is a need, not a want

Everyone has their specific way of making their morning brew or cup of tea. It is special and unique to each individual person, just like their wardrobe style or their favorite meal. Customization has taken over the coffee and tea world -- and the customer expects that certain options will be available to them.

The most popular of customization options are all related to flavor preferences. Two-thirds of consumers want to select their roast, making this the second most popular coffee attribute to control, the first being coffee size (if they are ordering out.)

Did you know that 6 in 10 coffee drinkers like having their preferred coffee flavor? This means what if you don't offer it, they aren't purchasing from you. It also means that you have the opportunity to exceed the customers expectations!

2. Custom Flavors will advance your brand ahead of the pack

Be original, show off your brand, and tell your story.

What is it that sets your brand apart from competitors? Is it the location that you are based out of? Is it an amazing story and name that has been carried down for generations? What keeps your customers coming back for more?

A few ways to highlight your coffee or tea brand is to compose and label your OWN flavor. We can help you with that. Why not turn your most popular lemon poppyseed pastry into your own custom coffee flavor? Let yourself be creative and expand on what is already why people come to your brand in the first place.

3. Catch the eye of new business

To keep up with all other coffee and tea brands you need something special. For example; Pumpkin Spice flavor during the fall season has been a top seller and remains popular year after year. It's great to stock up on that flavor because it is expected and will sell, but unfortunately is not going to catch anyones eye. What isn't expected? A Pumpkin Oatmeal Cookie flavor. Think outside the box and catch the eye of new business.

4. Less sugar!!

Creamers are among the top ways to add #coffee flavor, followed by flavored beans and, finally, flavor syrups. However, it is becoming more and more aware to people all over the world that sugar has many negative effects on our health including weight gain, and increased risk for many complications. Adding flavor by using #flavored #beans allows the customer to ditch the flavored creamers that add unnecessary carbs and sugar to their daily coffee routine. They still get all the exciting, delicious taste, just without the sugar!

5. Be unique

Stay on top of more ways that you can expand your brand with unique coffee and tea flavorings by being in the loop of new trends. Be unique, create something that hasn't been done before.

Flavor Waves sends out frequent trend reports of new flavors and upcoming trends, make sure to stay in the loop! Happy flavoring!

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