5 Reasons to Create Custom Flavors for your Coffee or Tea Brand

Updated: Feb 12, 2021

Flavor Waves is a #custom #flavor house, we work with you from start to finish to create your unique one of a kind coffee or tea #flavoring. Why are custom flavors so important for your brand? Take a look at our top 5 Reasons to Create a Custom Flavor for your #Coffee or #Tea brand!




#FlavorWaves has a 25 year background in creating #custom #flavors, and a knack for seeing new flavor #trends. Based on our rich history we'd love to share with you our top 5 reasons why companies with their own custom coffee and tea flavorings are so successful.


"I'll have a large hazelnut coffee with soy milk, one packet of raw sugar and add a touch of agave"

1. Customization is a need, not a want


Everyone has their specific way of making their morning brew or cup of tea. It is special and unique to each individual person, just like their wardrobe style or their favorite meal. Customization has taken over the coffee and tea world -- and the customer expects that certain options will be available to them.


The most popular of customization options are all related to flavor preferences. Two-thirds of consumers want to select their roast, making this the second most popular coffee attribute to control, the first being coffee size (if they are ordering out.)


Did you know that 6 in 10 coffee drinkers like having their preferred coffee flavor? This means what if you don't offer it, they aren't purchasing from you. It also means that you have the opportunity to exceed the customers expectations!

2. Custom Flavors will advance your brand ahead of the pack


Be original, show off your brand, and tell your story.

What is it that sets your brand apart from competitors? Is it the location that you are based out of? Is it an amazing story and name that has been carried down for generations? What keeps your customers coming back for more?


A few ways to highlight your coffee or tea brand is to compose and label your OWN flavor. We can help you with that. Why not turn your most popular lemon poppyseed pastry into your own custom coffee flavor? Let yourself be creative and expand on what is already why people come to your brand in the first place.