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Our Approach...begins with consultations to identify current taste profiles. Each product's taste perception is then raised by the customized development of peak taste. This process involves achieving a synergy between flavorings and food products. In a few steps we'll take your product's current taste profile and enhance it with a burst of flavors designed to improve your brand success. Our many years in the flavoring industry have taught us that this personalized team approach is the best way to improve your Taste Profiles and build better consumer satisfaction. We don't settle on off-the-shelf approaches to flavorings. Instead, we help you develop distinct flavors for your products that advance your market position.
Mike received a Food Technology degree from The Ohio State University in 1980. After graduation he went into food ingredient sales until 1988, when he joined the San Francisco office of C. Melchers and Co., headquartered in Bremen, Germany. Mike became Vice President of Sales and Marketing, responsible for all North American flavor sales. Sales increased dramatically during his tenure. In 1991 Mike launched a successful food product development program at Oregon State University. He also helped create a member survey for the Specialty Coffee Association of America which defined trends in manufacturing, marketing and consumer demographics. Mike is a member of several trade associations and has led seminars and workshops for industry groups. He has been profiled and quoted as a source in many trade publications. In 1996 Mike formed Novato-based Flavor Waves, and has since specialized in custom flavor development. |
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Flavor Waves, Inc.
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